Tag: Brad Viernow

OnRobot Strengthens Its Leadership in Industrial Automation

On October 9, 2026, OnRobot announced Brad Viernow as the new General Manager of its Americas division. The company develops hardware and software for collaborative robots and industrial automation applications. Based in Dallas, Texas, Viernow will lead regional commercial strategy across North America and Latin America. Moreover, he will strengthen distributor partnerships, expand system integrator networks, and pursue growth opportunities across key industrial sectors.

Brad Viernow Brings 20 Years of Industrial Automation Experience

Viernow brings two decades of international experience in industrial automation, autonomous systems, operational technology (OT), and heavy equipment technology. His previous leadership roles include positions at Caterpillar, Hexagon, and Rajant. Throughout his career, he has helped industrial businesses improve operational efficiency, workplace safety, and productivity. Therefore, his background aligns with OnRobot’s goal of making automation more accessible to manufacturers.

OnRobot Expands Collaborative Robotics and Factory Automation

OnRobot continues to develop solutions that simplify robotic automation for manufacturers and system integrators. Its “One System, Zero Complexity” approach combines hardware and software to reduce deployment challenges. In addition, the company offers D, an automated platform for building, operating, monitoring, and redeploying robotic applications.These capabilities help businesses integrate collaborative robots into existing production environments. Furthermore, simplified deployment can help integrators reduce application development effort and respond more efficiently to changing production requirements. For manufacturers evaluating factory automation, easier implementation can support broader adoption across different applications.

Americas Strategy Focuses on Distributors and System Integrators

Under Viernow’s leadership, OnRobot plans to strengthen its commercial network throughout the Americas. The company will prioritize distributor relationships, system integrator collaboration, and strategic partnerships. Moreover, dedicated regional sales teams and application engineers will help partners identify opportunities and develop suitable automation solutions.This partner-focused strategy aims to support customers throughout the automation adoption process. Partners can draw on technical expertise to assess applications, select appropriate robotic solutions, and accelerate deployment. As a result, OnRobot seeks to expand its regional market presence while helping businesses of different sizes implement industrial automation.

Brad Viernow Outlines OnRobot’s Growth Priorities

Viernow emphasized the importance of stronger partnerships and more accessible automation. He plans to build on the company’s regional sales capabilities, application engineering expertise, and existing technology portfolio. In addition, he will focus on helping distributors and integrators deliver measurable value to their customers.His priorities reflect broader manufacturing trends toward flexible production, simplified robotic integration, and improved operational performance. However, successful automation also depends on application requirements, workforce capabilities, and integration with existing control systems. Manufacturers must therefore evaluate each solution against their production goals and technical constraints.

Education and Background

Viernow holds an MBA from the SMU Cox School of Business and a bachelor’s degree from Arizona State University. He lives in Dallas, Texas, with his wife and their silver Labrador. Outside his professional responsibilities, he enjoys golf, travel, and college football. He supports both the SMU Mustangs and Arizona State Sun Devils.

What OnRobot’s Appointment Means for Industrial Automation

Viernow’s appointment signals OnRobot’s continued focus on commercial expansion and partner-led growth across the Americas. His experience across industrial technology and operational systems may help the company address manufacturers’ automation needs. Meanwhile, OnRobot’s hardware, software, and D platform support its objective of simplifying robotic application deployment.For manufacturers and system integrators, these developments highlight the growing importance of accessible robotics solutions. As companies pursue greater flexibility and productivity, collaborative robotics can complement broader PLC, DCS, and factory automation strategies. Ultimately, successful implementation depends on selecting solutions that fit specific processes, safety requirements, and production objectives.